Yorkie. “It’S Not for Girls”.

Writer/Art Director: Anthony Smith. Agency: JWT.
Director: Chris Palmer

Duration : 0:0:39



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25 Responses to “Yorkie. “It’S Not for Girls”.”

  1. seanous08 says:

    2 reasons.

    1 – …
    2 reasons.

    1 – they know more women will buy it to “prove them wrong”
    2 – i think its referring to how chunky and brick-ish they are

  2. 1manwalkingfreakshow says:

    We got Yorkies in …
    We got Yorkies in Guangzhou’s import shops. :-q Yum.

    Wonder how much in sales that advert wrangled out of the female market with the “forbidden fruit” angle? :-P

  3. adriandomtell says:

    this is just like …
    this is just like the Trix commercial.

  4. iluvkimjaejoong says:

    limies are all …
    limies are all girls so they’re adverting in the wrong country

  5. compaq10111213 says:

    fuck me, its a …
    me, its a humourous tv ad fer christ sake, get a life.

  6. californiansteven says:

    i still dont get …
    i still dont get why its not for girls….lol i just bought one and am eating it now….and was curious why its not for girls.

  7. OneWingedTerra says:

    I agree. Theres …
    I agree. Theres hundreds of as that come and go that’re sexist against males. there’s so much sexism against males thanks to the succession of ‘feminism’ that men are quite used to it. I find it sad but funny that when an ad finally comes out that’s sexist against females, women blow up a HUGE fuss. Females: they love anything FEMALE only. Resent, hate and disdain anything MALE only (cos it’s ‘not fair’)

    heres a good one for you. men have longer legs therfor walk faster. how sexist. go sue god.

  8. 101stShadow says:

    LOL thats pretty …
    LOL thats pretty funny actually! i like it :)

  9. Magdaleina says:

    I don’t regard this …
    I don’t regard this as sexist. As many have said, it’s a joke, and a funny one at that.

    Besides, us women can get over little joshes like this; it’s not like they’re not sexist right back at men most times.

  10. dmjawknee says:

    Get a sense of …
    Get a sense of humor. Out of all the fronts on which to battle sexism, this is about the worst one you could pick. It’s clearly just a joke. If it bothers you so much go start a candy company marketed towards androgynous people; your ad campaign can be a bunch of people walking into the store and the clerk only sells it to them if he can’t tell which gender they are.

  11. onekidgoes says:

    I think that it …
    I think that it encourages stereotyped gender roles and reinforces normality as heterosexual…

  12. teddie552 says:

    Meh, I’m a girl, my …
    Meh, I’m a girl, my friends and I had been eating Yorkie for years and when this ad came out none of us were offended, we thought it was funny. And they did the limited edition pink one for girls, which proves that girls can handle a Yorkie bar too ;)

  13. mathewskarl says:

    Having lived in USA …
    Having lived in USA (MI) a while, I can tell ya that Walmart have a British aisle – try there (that’s where I got mine while I was in USA)

  14. mathewskarl says:

    it’s amazing how so …
    it’s amazing how so many will claim this advert to be sexist, yet quite eagerly cackle at the current adverts portraying men as buffoons or worse, where they’re attacked sexually for ‘fun’. Of course, that’s not sexist, is it? ;o)

  15. AlebeskaGenius says:

    What i mean is it’s …
    What i mean is it’s just for jokes. It means that girls can pull off anything boys can.

  16. AlebeskaGenius says:

    LOL. This isn’t …
    LOL. This isn’t THAT sexist as most people say though.

  17. may65 says:

    I never ate another …
    I never ate another yorkie after this campaign. But it does make me wonder about other slogans you could have.
    “Walls sausages, they’re not for jews” funny? I doubt it.

  18. CULAVE says:

    Ive heard this was …
    Ive heard this was banned in Norway- must be a very strong PC brigade there- can any Norwegian people tell me if thats true?

  19. letterata says:

    scandalous! the …
    scandalous! the most sexist advertising ever!!! i read about it, but i didn’t think it could effectively exist!!! wordless!!!

  20. mellowpanda says:

    World Market (a …
    World Market (a chain in most of the US, but not the Northeast) has them.

  21. Aboresh says:

    Oh thats brilliant. …
    Oh thats brilliant. Any way I can get one of these in America?

  22. raccoonrox says:

    haha I love it!!!!!!
    haha I love it!!!!!!

  23. DarkLittleTenshi says:

    So sexist >_< Guuuhh
    So sexist >_< Guuuhh

  24. LordCook95 says:

    “What kind of …
    “What kind of flowers are these?”
    “Purple.”

    Lol.

  25. AndyNutube says:

    Yorkie, It’s Not …
    Yorkie, It’s Not For Trannies.

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